• Ben Webby

What is SEO Marketing and How it Can Grow Your Online Business

What is SEO Marketing

SEO marketing is optimizing your website content to generate more reach on search engines. Search engine optimization will increase the quantity and quality of organic (free) traffic to your website.

The future of marketing is in digital and SEO marketing. Basically, what SEO Marketing is all about is getting your business found on Google. It is an incredibly valuable long-term marketing strategy for any business.

If you use SEO Marketing correctly, your webpages ranking on Google will improve. When you rank higher on Google, customers will click on your website over competitors, increasing your share of the market, growing your online brand presence, and creating more awareness around your business.

The Four Main Factors of SEO:

  • On-Page SEO

  • Off-Page SEO

  • Technical SEO

  • Local SEO

On-Page SEO Marketing

On-page SEO marketing is all about how well optimized the content on your site is. Google deems this one of the most important factors when deciding on page rankings.

To optimize your On-Page content our website needs to have quality, keyword-rich content, structured correctly to improve its search engine crawl accessibility.

The most important On-Page SEO factors are the Page Title Tag, the URL structure, the Header Tags (H1, H2, H3, H4), and Word Count.

Aim for a minimum of 1000 words for any SEO content you publish. The more words, the better, as long as you provide quality and relevant information to your reader.

Ensure all the elements for On-Page SEO are correctly optimized and you improve your chances of getting to the first page of Google.

Off-Page SEO Marketing

Off-Page SEO is determined by the number of high-quality links pointing back to your webpages. When a website links back to your website, they give you their vote of confidence, showing your content is quality and relevant.

The more backlinks you get, the more trustworthy you are as a source.

Generating more backlinks will give you more authority in Google's rankings and you will be handsomely rewarded with clicks and sales.

A double-edged sword, generating backlinks is a time consuming challenging process that has alluring marketing upside. The tricky thing is… you need other sites to see your content to backlink to it. But, when you don’t have any backlinks no one sees your content.

It used to be possible to manipulate your off-page SEO through backlink building tools, these no longer work and by trying them you run the risk of getting banned by Google.

Technical SEO

Technical SEO is related to all aspects that are controlled by the website server. These factors include Site Crawl Rate, Indexed Pages, XML Site Maps, robots.txt, 301/302 Redirects, 404 Errors, and Schema. These factors have a major impact on your overall SEO health.

Luckily, if you are using a hosting service or website builder like Wix or Wordpress, the technical SEO will all be taken care of. If you are not computer-savvy, It can be extremely hard to manage technical SEO yourself.

Use Ubersuggest’s tool to run an SEO audit on your site. This is one easy way to find any bugs on your webpages. It also shows any pages that are negatively affecting your SEO health through-loading speed or errors.

Local SEO Marketing

Local SEO is based on how well a website ranks on Google for location-based searches. If the business you run is targeted to a specific area. Using Local SEO Marketing can be a great way to attract local consumers.

Some simple Local SEO marketing strategies that dramatically increase your rankings include creating content that is targeted to your local area, do some keyword research on popular local terms in your niche. You also want to add location pages to your website, claim your business listing with Google my Business, and get lots of good reviews. You will be outranking your local competitors in no time with Local SEO Marketing.

How SEO Marketing Can Grow Your Online Business

SEO marketing is the perfect long term marketing strategy for any online business. Google rewards pages on the first page of its rankings. Once you reach the top, it takes a long time to fall back down.

By optimizing your website for SEO, you will grow organic traffic, convert traffic into sales, and increase the money your business makes. Take advantage of SEO marketing and your business will push ahead of any competition still using traditional marketing.

Long Term Marketing Strategy

Improving and maintaining your SEO is a great long term marketing strategy. Once you get past the hard work of reaching the first page of Google, the search engine will reward you by keeping you on top of the ranks.

It takes a long time to climb up the ranks, thankfully, falling down the ranking also takes time. So once you get to the first page, expect a minimum of 6 months at the optimal ranking, even if you do no SEO maintenance.

Successful SEO content writing will provide a long-term marketing campaign that will generate organic traffic for the foreseeable future.

Integrate All Online Marketing

What SEO Marketing does for online business marketing efforts is incredible. SEO marketing is a powerful tool that can reach millions of people. Organically.

If your SEO marketing efforts are successful, it will greatly benefit all other online marketing strategies and vice versa. Any email marketing, social media marketing, blogging, or paid advertising will help improve your rankings on Google.

By integrating all your marketing campaigns and aiming towards a common goal, you will achieve far greater success in all marketing strategies, not just SEO marketing.

Improve Social Media Marketing

By improving your SEO marketing you stand to greatly improve your social media account following. You need to link your social media accounts to your website. When you drive more traffic to your site from SEO marketing, more people will visit and follow your social media accounts. Improving search engine optimization is a great way to get potential customers to hear about your online business. This increases brand awareness and recognition, helping to organically grow your social media followings.

How to Improve SEO Marketing

If you want clicks, you have to be on page 1. When was the last time you clicked on the second page of a google search? Let alone the third, fourth, or fifth.

95% of clicks from Google Traffic goes to the first page. The majority of those clicks go to the top 3 or 4 results. Your website needs to be in the top 3 or 4 results for each specific keyword you are ranking for.

SEO is an extremely competitive form of advertising. It is expensive and time-consuming to get your website to page 1 and while that seems like a daunting task, there are many ways you can climb up the rankings.

7 Steps to Successful SEO Marketing:

  • Ensure search engines can read your website with Crawl Accessibility

  • Quality content that benefits the searcher

  • Keyword optimized content

  • The website must have a fast loading time

  • Earning backlinks and citations to your content

  • Enhance your page title, URL, description, and snippet to improve Google rank

There are many factors that go into Google’s algorithm for ranking a page, but these 7 steps will create a good SEO marketing foundation for your website.

The foundation of successful SEO begins with good crawl accessibility, meaning the search engine can read your content. From there you need to produce relevant, quality content that benefits the searcher.

All your content must be Keyword optimized so that the search engine can be sure what topics and queries you are trying to rank for.

Your website must have a fast load speed and contain share-worthy content to earn links and citations to improve your domain authority. Finally, you need to ensure the title, meta-tag, URL, and snippets are all optimized to improve your ranking.

Benefits of SEO Marketing

Through improving search engine results, you can attract more organic traffic to your online business, grow brand awareness, and earn more money. Depending on what SEO marketing goals you set for your online business, there are many benefits you can reap if implemented correctly.

  • More Qualified Customers to Your Site

  • Improve your Market Share

  • Beat Your Competition

  • Increase Brand Awareness

  • Increase Profits

More Qualified Customers to Your Site

With SEO Marketing you no longer have to spend time and resources cold-calling potential customers to earn business. Now you can rank on Google and organically reach qualified customers ready to buy.

By specifically ranking for keywords that your target market searches for, you will get more qualified leads. Then, if a potential customer searches that keyword on Google, your content will be the best match. Making them more likely to become a paying customer.

Improve your Market Share

Once you are at the top of the search results for the keywords you rank for, your website is much more likely to be found by potential customers online.

If you rank higher on Google, potential clients are more likely to click on your website over competitors, thus increasing your share of the market.

Beat Your Competition

Competitor research will show you what SEO marketing techniques your competition uses, and what keywords they are targeting. This will allow you to go after the keywords they are ranking for and outrank them by producing better content than them.

By consistently outranking your competitors through SEO, your business will grow significantly compared to theirs. If there are any competitors in your industry that do not have successful SEO marketing, you can be sure you will beat them.

Increase Brand Awareness

Brand awareness is defined as how well a target market recognizes a brand. This is a key step in promoting your online business, product, or service.

Your customers need to be aware of your brand. Then when they have a need you can solve, your business will be the first they think of.

SEO marketing will ensure your business gets found on search engines. Once you get to the first page, more potential clients will be made aware of your brand. Growing your online businesses brand awareness organically.

Increase Profits

SEO Marketing increases the amount of relevant traffic to your online business. This traffic turns into qualified leads. These leads buy products or services from your business, providing your business with revenue.

If the customer is satisfied with your business they will become a long term customer, potentially bringing in more business and profits for your company in the future.

Our mission is to provide travelers with everything they need to grow an online business while they travel the world. We aim to help travelers generate online income and make money while they travel.


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